At some time in the past you likely pondered where you would be in 2010. Are you there?
I can guarantee that anyone who is there got there with formal goals, strategies and hard work. Seat-of-the-pants success is a myth. With a plan we get to where we want to be; without a plan we get to a random place that may or may not be desirable. The seat-of-the-pants myth is powerful because some people end up in wonderful random places. We’d rather see that as the rule even though the adage “fail to plan; plan to fail” is proven over and over again.
Here’s why we need to plan: We make decisions and take actions every day. The accumulation of daily decisions and actions over months and years determines where we will be at a future point in time. Without a plan, our daily decisions are guided by the demands of the moment. With a plan our decisions and actions are guided by our goals. It’s that simple.
We all know about the importance of long term and short term goals (well-defined steps leading to our dreams), business plans (roadmaps for reaching our goals efficiently) and strategies (how we will move our business along the road, avoid potholes, avoid bad drivers, and compete with other drivers going to the same place). So why do so many fail to plan?
As entrepreneurs, we have the freedom to do what we think is right. We are free from bureaucracy, able to follow our instincts and implement our ideas at will. Having a plan can feel bureaucratic. Worse, it can feel like putting on a straightjacket. Many of us left the corporate world to get out of a straightjacket so why on earth would we willingly put one on again?
If a plan feels that way it is a bad plan. A plan is merely the formal, organized expression of our instincts and ideas. Plans communicate our instincts and ideas to employees and other stakeholders. Plans verify to stakeholders that we know what we are doing.
Plans do not bind us to an irrevocable course. They show us the course we are on and give us the ability to change course wisely as needed. Plans can change at any time. Large organizations are like ocean liners that take great distances to change direction or stop. They need long planning horizons. Entrepreneurial organizations are like cruisers that can change direction on a dime. Whereas the liner is committed to a port and can change it only with considerable planning and effort, a cruiser can change ports easily. A cruiser can venture even into uncharted waters provided it has the skill to navigate through them.
Having a plan for our business simply means we are focusing our skills, knowledge, wisdom and instincts on the steps necessary to achieve our dreams. A plan is not a straightjacket, it’s a framework from which we can unleash our instincts and ideas for maximum benefit.







This is the fourth and last post in my series on